13 Conversion Boosting WordPress Plugins

If you’re thinking of starting a conversion rate optimization (CRO) project, it’s highly likely that you’re doing this on a WordPress website. 59.5% of the total CMS market share belongs to WordPress. WordPress users include some of the biggest names in the industry.   

What Is Conversion Rate Optimization? 

Conversion rate optimization or CRO is a system of increasing the number of visitors to a site who take the desired actions. The action can be anything from purchase to a signing up for email notification. It depends on the purpose or the goal of the website.

The process of CRO includes knowing the target customers, understanding their browsing behavior, and tracking their actions on your site to find out what stops them to take the desired action. Then,  accordingly modifying the conversion tools. You can validate your ideas before implementing them through A/B testing or multivariate testing.  

List of plugins to boost your conversion rate 

Survey Funnel 

Survey Funnel is a powerful WordPress plugin for boosting your conversion rate. It is compatible with the latest version of WordPress and PHP and allows you to show surveys on a single or multiple pages. You may set the order of the question based on conditional logic and trigger on a link click or exit. 

The plugin helps you increase the conversion rate by –   

• Attracting visitors with simple & easy surveys 
• Track the site visitors and understanding their motifs 
• Analyzing the behaviour of the site visitors
• Providing them with relevant offers & opt-ins  

Features 

• Multi question survey 
• CTA survey forms 
• Page-level targeting 
• Conditional logic 
• Detailed reports 

Price – $67

Monster Insights 

MonsterInsights is a simple Google Analytics dashboard WordPress plugin. It helps you to analyze the browsing behaviour of your visitors with the required statistics and detailed reports.  If you know what people like and dislike on your site, you may easily design your site as per the choice of your viewers and boost up the sales. 

The plugin helps you to boost your conversion rate by multiple tracking tools. Some of the major tracking options are – 

• Affiliate link tracking 
• Outbound link tracking 
• Logged in user tracking 
• File download tracking 
• Google AMP tracking     

Features 

• Google Analytics dashboard 
• WooCommerce Analytics 
• GDPR compliance
• Event tracking 
• Realtime report 
• Individual post & page report 

Price – $99

OptinMonster 

OptinMonster is a professional WordPress plugin that lets you monetize your site easily with different form types, A/B testing and analytics. It is one of the best WordPress popup and lead generation plugin.

With OptinMonster, you may generate more subscriber in three easy steps- 

• Create an attractive and visually appealing offer
• Personalize the offer with behaviour automation 
• Test and adjust the offer in real-time 

The plugin comes with many features for conversion-boosting like geo-location targeting, page-level targeting, cookie retargeting, behavioural targeting, list segmentation and many more.   

Features 

• Drag & drop builder
• Mobile friendly popups 
• Countdown timer 
• Content locker 
• Campaign scheduling 
• Easy A/B testing  

Price – $9

Appmaker WooCommerce

The WooCommerce App plugin offered by Appmaker can convert your WooCommerce website into Native Android and iOS apps. Using this plugin you can build your app for your WooCommerce store without coding. The plugin will connect your website and mobile app, and thereby all the changes that are made on the website are reflected automatically in the app. By doing so, you need not update the app often. Additionally, with Appmaker’s app management dashboard, the store owners can customize their apps whenever required. You can create custom in-app pages by dragging and dropping widgets.

Features of WooCommerce App include,

• You can create native Android and iOS app hassle free, that are compatible with your eCommerce website
• Drag and Drop app builder with customizable widgets and themes
• Auto-Integration with 2000+ WooCommerce plugins
• Direct and indirect secured payment gateways within the app
• Store owners can send personalized mobile push notifications for engaging the users with the app
• Google and Facebook Analytics for monitoring app stats
• Multilingual and Right to Left (RTL) app for global selling
• Product Filtering and sorting for enhanced user experience
• Order Tracking for tracking the products after the shipment
• Social logins that boost app signups and log in.
• Live chat integrated within the app for providing customer support
• App promotional features like Smart Banners and Email Footers.

Optimize press 

Optimize Press is a page building plugin that comes with the membership portal that is designed to create mobile-friendly sales pages, webinar registration, and more.  It has a live editor and beautiful pre-designed templates that support drip content. 

The plugin comes with many advanced features to increase conversion. It allows you to  – 

• Customize  design as per the likings of the customers 
• Use a funnel to boost your lead and conversion
• Have unique niche branding for the funnel 
• Add buyers to popular email service providers 
• Integrate with payment gateways  

Features

• Drag & drop opt-in forms
• Conversion tested templates
• Design customization
• Local business sites
• Product brochure sites  

Price – $99

Leadpages

LeadPages helps small businesses connect with an audience, collect leads, and close sales. You can easily build websites, landing pages, pop-ups, alert bars, and beyond. comes with the fast loading speed, drag & drop interface, and custom social media preview. It has custom and hidden form fields and digital file hosting and delivery.

The plugin comes with lots of unique features to boost up your conversion-  

• Opt-in text campaigns 
• Realtime optimization tips 
• Real-time analytics
• Unlimited popups 
• Integrated conversion tools 

Features 

• Drag & drop website builder
• Dropdown menu 
• Customizable templates 
• Custom branding 
• Countdown timer 
• GDPR compliant 

Price – $ 25

Unbounce 

Unbounce is an advanced landing page plugin. You can fully customize your landing page and publish them to your existing WordPress sites. All you’d have to do is create a landing page using Unbounce and publish it on WordPress using this plugin. You can customize your landing page according to your brand.

The plugin comes with the following WordPress conversion features – 

• Automatic text matching to search intent 
• Page customization with eCommerce features 
• Inbuilt A/B testing features 
• Google Analytics tagging 
• Event tracking 

Features 

• Unlimited domains 
• Customizable templates 
• Popups & sticky bars 
• Two-factor authentication 
• GDPR compliance 

Price – $99

WP Rocket 

WP Rocket is a WordPress cache plugin. It comes with cache preloading, browser caching and CloudFlare compatibility This plugin has rich features for database optimization and Google Fonts optimization. It also comes with multisite compatible and multilingual ready. 

The plugin offers the following tools to you for conversion optimization

• Ultrafast loading time for better SEO ranking 
• Image loading on request to catch  viewers without affecting performance 
• Features for creating eCommerce friendly pages 
• Remarketing tools 

Features

• SEO optimized 
• Fast loading 
• Easy pager caching 
• Static file compression
• Developer friendly 

Price – $49

Optimizely 

Optimizely is a  popular WordPress optimization tool. It allows you to optimize the user experience across any platform be it website, mobile or conversational apps. You may roll out new features and improve product quality with feature management. It helps you run A/B tests on your consumer base and apply the changes that will work. 

The plugin helps you to increase your conversion in the following ways

• Test which marketing tool will work better
• Campaign personalization 
• Message targeting   
• App updating remotely 
• Realtime experimentation 

Features 

• Speed optimized 
• Full-stack experimentation 
• Feature management 
• Video tutorials 
• Easy A/B testing 

Price – $36,000 / Year 

9. Nelio A/B testing 

Nelio A/B testing is an advanced WordPress plugin for A/B testing. But it is not just a tool for A/B testing, It also allows you to test almost everything including posts, pages, widgets, themes, menus, etc. Nelio A/B testing is completely automated and updates your WordPress website to beat the alternatives.

It comes with the following features to increase conversion – 

• Optimization of display and campaigns 
• Delivery of right contents to the right users 
• Powerful CTA options 
• Advanced design testing tools 
• Heat maps & click maps 

Features 

• Easy A/B testing 
• Test scheduling 
• Advanced heatmap 
• Cloud tracking 
• Immediate results 

Price – $36

WordPress Super Cache 

WordPress Supercache is a caching plugin for WordPress that generates HTML files from the WordPress blog. After that makes your server serve that HTML files instead of processing heavy and expensive PHP scripts. It reduces the speed of the website. The plugin is compatible with most of the shared hosting. It provides at least a 10X improvement in overall performance. 

The plugin helps in conversion-boosting in the following ways – 

• Speeds up the website & reduces download time 
• Assures Better SEO ranking 
• Imports post attachments directly from the media library
• Allows you to create attractive pages  

Features 

• Custom caching 
• Easy troubleshooting 
• Easy CDN management 
• SSL support 
• AMP support 
• Mobile optimized 

Price – Free

WordPress Calls to action 

WordPress call to action is an advanced WordPress plugin to embed CTA on your WordPress site. It comes with a powerful visual editor to view the changes on the fly. You can easily clone the current Call to Action and run A/B split tests on the variations. You may use your custom CTA designs or use the library to design your CTAs. 

The plugin helps you to increase your conversion in the following ways

• Let you create popup CTA for improved conversion rate 
• Let you design attractive CTA to stimulate buying
• Allows you to track conversions on CTA for continual optimization 

Features 

• CTA framework
• Popup analytics component 
• Automation framework 
• Landing Page framework 
• Leads frameworks 

 Price – Free

Trust Pulse 

Trust Pulse is a conversion boosting plugin that works well with WordPress. It is a FOMO tool that helps you in lead generation, remarketing and email list creation. It allows you to add social proof like verified activity notification to your site to increase conversion rate. It shows the right messages to the right people at the right time to persuade them to buy a product.  

Here are the advanced features that the plugin comes with to boost conversion –

• Offers page-level targeting 
• Helps you track recent user activity
• Provides mobile device support 
• Lets you customize the site design anytime 
• Allows you to send personalized messages to users 

Features 

• Easy setup 
• Fit for any website 
• Actionable analytics 
• Customizable design 
• On fire notification 
• Timed display control 

Price – $ 39

Yoast SEO

Yoast SEO is a popular WordPress plugin for the optimization of your site. It comes with a state of the art schema implementation and helps the search engine to understand your site better. 

Yoast SEO helps in conversion-boosting by offering – 

• Meta description and title templating for improved branding 
• Consistent snippets in SERP
• Easy SEO analysis 
• Readability analysis 

Features 

• Content quality & link suggestion
• Previews for social sharing 
• Keyword optimization 
• Full control over site’s breadcrumbs 

 Price – Free – $89

So here goes our best list of best conversion-boosting WordPress plugins of 2020.     If you liked the article don’t forget it to share it on Twitter. Leave your feedback on the comments section below. We would love to hear from you. You can find us on Facebook and YouTube channel for more tutorials.

Growmatik

Growmatik, a cross-channel marketing automation & personalization tool for WordPress and WooCommerce. It utilizes user attributes and behavior to personalize your content across multiple touchpoints: website content, emails and popups.