6 Best Software Tools for Website Visitor Tracking

When it comes to website visitor tracking tools, the first thing a majority of webmasters think of is Google Analytics. And, most of the time, their exploration begins and ends at this tool. 

While Google Analytics is a significant platform that can be used without burning the pocket, it’s not the only option available out there. Equipped with a gamut of features, there are plenty of tools that help you measure how the traffic on your website is performing. 

Furthermore, some of them are also advanced enough to assist you to gauge other marketing and SEO strategies. With perfect software, you can easily acquire a deeper understanding of how your marketing efforts are creating results. 

So, to help you out, in this post, let’s find out the top 10 best software tools for website visitor tracking.

HumCommerce

HumCommerce is a free plugin that is specifically created for WooCommerce users. This tool helps with not just website visitor tracking but also for increasing your conversions. Along with that, you also get reports with all of the issues that are preventing your visitors from converting. 

In terms of useful features, you get:

• Visitor Recordings
• Data related to abandoned carts
• Error messages as seen by users
• Number of Dead clicks 

Additionally, HumCommerce allows you to have a look into users’ session recordings that clear out problems that hindered your visitors from buying anything. You can also playback this recording at different speeds to understand it well. 

Installing and using this plugin isn’t a big deal either. You can simply download and activate the plugin. And then, instantly start visitor recordings. Once you’ve got the data, taking actionable steps will become quite easier and effortless. 

Google Analytics

Coming from the basket of a well-known and credible name in the world, this tool is absolutely free to use. Google Analytics ensures that you get marvelous insight into your site’s traffic and the behavior of the visitors. 

Moreover, this tool also helps you make the most out of the demographic features of your visitors. Further, Google Analytics can also be integrated with a variety of other tools, such as:

• Google Ads
• Google Search Console
• Google Data Studio
• Google Optimize

While most of the businesses can take complete advantage of Google Analytics, some of them may need something more significant and advanced. In such a scenario, Google Analytics 360 turns out to be helpful. 

This one is a paid version that provides advanced analysis, data-driven attribution, and a lot more. 

Similar Web

SimilarWeb is a data collection tool that makes use of a variety of data points to compile an inclusive data set that can easily be used to acquire actionable insights into competitors. 

Right from research to sales and marketing, with SimilarWeb, you can rest assured of valuable insights into everything essential for growth. What makes this tool different from others is:

• Digital marketing intelligence
• Research intelligence
• Sales intelligence
• Investor intelligence 

If you’re looking forward to something basic, you can use the free tool of SimilarWeb. However, to fulfill enterprise-level requirements, you would have to contact the team to get plans. 

SEMrush

When it comes to SEO, SEMrush is one of the best tools in the industry. In fact, this is the only SEO tool you’ll ever need. SEMrush is a single tool with which you can do your entire SEO process end to end. When it comes to features, its top features are:

• Ability to research upon competitors’ ad campaigns, budgets, and other factors
• Generation and sharing of custom website analytics reports
• Compilation of valuable keywords for ad and content
•  Auditing the backlink profile
• Tracking marketing strategies and website traffic of competitors
• Monitoring high-value keywords’ position

For an array of businesses, this tool offers amazing value, courtesy to its 360-degree online marketing approach. Right from assessing SEO strategy to content marketing, social media, and Pay Per Click (PPC), everything can be done in one place. 

Ahrefs

Another great tool for everything related to SEO is Ahrefs. With Ahrefs, you can do competitor analysis, Key Word Research backlink research, and much more. You can also schedule SEO site audits with this tool, and set alerts for branded mentions of your brand across the internet. On the features front, Ahrefs offers:

• The discovery of valuable keywords in the market and industry
• Content gaps exploration between you and your competitors
• Website checking for basic SEO problems and issues
• Competitor rankings’ analyzation
• Monitoring and auditing of the backlink profile 

Whether you’re an SEO expert or just starting your marketing business, Ahrefs ensure that its straightforward functionality helps you generate maximum output. 

Adobe Analytics

Another solution on the list is Adobe Analytics. This paid website visitor tracking tool offers an actionable insight so as to improve the bottom line of your business. Moreover, Adobe Analytics also brings data from different channels, including search engines and social media. 

Basically, adobe analytics can be used to accomplish a variety of tasks, such as:

• Creation of custom metrics
• Integration of advertising and marketing strategies
• Spotting and reacting to the latest industry trends
• Evaluation of customer journey
• Accessing data in real-time 

Adobe Analytics also provides extra storage, reporting, and data reprocessing capabilities for customer data in their warehouse. Their data feeds also deliver batched raw data consistently on an hourly or daily delivery schedules. 

Conclusion

Website analytics play a vital role in the success of your online business. Skipping the tracking and monitoring of site analytics may leave your company with absolutely no insight into how your customers and search engines are interacting with your products and services. 

Also, having such data in hand also allows you to either cut-down or increase marketing efforts. Whether you use a free tool or a paid tool, it’s important that you begin the tracking of website visitors right away. 

Choose any one of the options mentioned above and get into the journey of your potential leads.