How To Add Privacy Policy In WordPress | The Complete Guide (2025)
Are you wondering how to add a privacy policy to your WordPress website?
Adding a Privacy Policy is essential for all websites today. Whether you’re a blogger, business owner, or freelancer, it’s recommended that you include one on your website.
If you are still unclear about what a Privacy Policy is and why it is necessary for your website, this guide is for you.
In this article, you will learn different ways to create a privacy policy and will be able to add a privacy policy to your WordPress website.
What is a Privacy Policy?
“A privacy policy is a statement or a legal document that discloses some or all of the ways a party gathers, uses, discloses, and manages a customer or client’s data. It fulfills a legal requirement to protect a customer or client’s privacy.”-Wikipedia.
Every website collects data from its users in different ways. According to the law in many countries, websites are required to disclose the information they collect about their visitors and how this information is used.
Below are some of the ways in which WordPress website gathers user information:
- Comment forms: Collecting the user’s name and email address through comment forms.
- Google Analytics: Using Google Analytics to track user behavior and traffic sources.
- Contact forms: Collecting user details through your website’s contact form.
- Advertisement: If you allow third-party website advertisements using Google Adsense, Facebook Pixels, or other ad-platforms tracking code.
- Subscriber list: Collecting user details to add them to your email subscription list.
If you are using any of these ways to collect information about your user, it goes without saying that you need to have a privacy policy page published on your website.
Do I Need a Privacy Policy on My WordPress Website?
Having a privacy policy page on your website will protect your business from legal issues and also help foster user trust. Apart from this, you will need a privacy policy for the following reasons:
- Helps in SEO: Google and other search engines love to rank sites with high authority. A privacy policy is one way to build trust with search engines.
- Running online advertisements: If you want to run online advertisements on platforms like Google Adsense or Facebook Ads, you will need a privacy policy for your website.
- Adherence to the law: Government agencies like FTC (Federal Trade Commission) require you to have a privacy policy for your website.
Also, your website must have a privacy policy to comply with GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).
What is the GDPR (General Data Protection Regulation)?
“The General Data Protection Regulation 2016/679 is a regulation in EU law on data protection and privacy for all individual citizens of the European Union and the European Economic Area. It also addresses the transfer of personal data outside the EU and EEA areas.”- Wikipedia.
This law is applicable to every website even if you are not from the EU countries.
What is the CCPA (California Consumer Privacy Act)?
“The California Consumer Privacy Act is a state statute intended to enhance privacy rights and consumer protection for residents of California, United States.” Wikipedia
This law is applicable to those websites which collect personal information from California residents.
What Should You Write in The Privacy Policy?
Your privacy policy page should usually include all the ways you collect or intend to collect user information on your website.
You should write the following information on your Privacy Policy page:
- The details about the data you collect from users visiting your website.
- Explain to users how you collect their information. For example, it could be through web beacons, site logs, cookies, signup forms, comment forms, etc.
- If you use any third-party ad networks like Google Adsense, mention them all.
- Explain your intent to collect user data. This data could be used to optimize your website, improve user experience, and customize web page content based on visitors’ browser type and/or other information.
- Explain how users can opt out of these cookies and include links to opt-out pages on your site and third-party advertiser websites.
- Tell your users how they should contact you if they have additional questions or require more information about your Privacy Policy.
There are many ways to add a Privacy Policy to your WordPress website. You can find dozens of websites or WordPress plugins on the internet that can help you generate your privacy policy page easily.
3 Easy Ways To Create A Privacy Policy
In this article, we will discuss three easy ways to generate a Privacy Policy page for your WordPress website.
First Method
Using WordPress Privacy Policy Generator Plugins
WP Legal Pages is a popular free WordPress privacy policy plugin. The standard policy generated using this plugin is enough for simple websites. It also covers other legal pages that may be required on websites.
There is also a WP Legal Pages Pro WordPress plugin that generates a custom privacy policy that covers all the different aspects that a small business website would usually do, e.g., lead capture, marketing, user profiling, disclaimers, etc.
Features:
- 25+ ready-to-use legal templates
- Easy to install
- Easy to edit policy pages
- Option to force agreement
WordPress plugins make this whole process of generating a Privacy Policy quicker and much easier than the above-mentioned methods. Below, we have listed 3 top WordPress Privacy Policy generator plugins using which you can easily generate your Privacy Policy in a few fractions of time.
Here is a video that shows how to create an impression easily using WP Legal Pages Pro.
Steps for Creating Privacy Policy
Second Method
Using WordPress Inbuilt Privacy Policy
If you have a simple blog or basic e-commerce, a standard policy page would suffice. To help the community, the latest WordPress now comes with an inbuilt Privacy Policy, using which you can easily create a privacy policy page for your WordPress website. If you have not updated your WordPress yet, we recommend you do so soon.
To add a Privacy Policy using the default WordPress privacy policy generator, follow the below steps:
- From your WordPress dashboard, go to Settings > Privacy
You’ll find that WordPress has already drafted a privacy policy page for your website. You can click on the “Use This Page” button or “Create New Page” button to use this drafted page as your privacy policy page, or you can create a new one.
If you want to edit the default draft or want to make some changes to it, you need to click on the “Edit” button to do so (refer to the below picture)
Now, a new page will open where you can edit and make changes to your Privacy Policy.
You will find that it has sections explaining how a WordPress website may collect personal information. It will include sections like:
- Who we are
- What personal data do we collect, and why do we collect it
- How long do we retain your data
- What rights do you have over your data
- And many more
You’ll also notice that it has sections with no information below them, such as Contact Forms, Analytics, How we protect your data, and many more.
As for Contact forms you can mention all the information you collect from visitors and how you will use it. Likewise, go all through such sections and complete the privacy policy page as per GDPR and CCPA guidelines.
If you are having difficulty in completing the privacy policy, our second method will surely help you out. In the second method, you’ll learn about a few tools using which you can generate your privacy policy and you can easily copy and paste the content in the above editor to publish it.
After reviewing your Privacy Policy page, click on the “Publish” button to save your changes.
Now, let’s add your Privacy Policy page link in WordPress. You can add a link to your Privacy Policy page in the footer of your website. Follow the below steps to do so:
1. First, you will need to create a new custom menu by visiting Appearance > Menus
2. Next, click the “Create a new menu” link at the top.
3. Now, you need to provide a new name for your custom navigation menu.
4. On the left column, click on the “View All” tab to view all the pages and select all the required pages you want to add. And then click on the “Add to Menu” button.
5. All your selected pages will appear under your newly created menu. You can now arrange menu items by simply dragging them up or down.
Once you are done, click on the “Save Menu” button to save your changes.
6. After that, go to Appearance > Widgets
7. Now, click on “Navigation Menu” > Select “Footer Widget” and click on the “Add Widget” button.
8. Now, on the right column, select the custom navigation menu you created earlier in the widget settings and click on the Save button to publish your changes.
The Privacy Policy page link is now added successfully in the website footer.
Third Method
Using Third-Party Tools To Generate A Privacy Policy
You can also use some third-party tools to generate a Privacy Policy page for your website.
However, one major drawback of using these tools is that you have to generate, copy, and reformat your website’s privacy policy each time you want to update it.
Apart from this, these tools are a great way to generate high-quality legal pages for your website, and below are the top 3 privacy policy generators for WordPress and other platforms are available in the market today:
1. TermsFeed
TermsFeed generates high-quality legal documents within minutes and has affordable pricing. It is the quickest, easiest-to-use, and best overall privacy policy generator available on the market today.
Pros
- Very easy to use
- One-time cost for legal document generation
- Only pay for what you need
- User-friendly interface, even for people who aren’t tech-savvy
- Personalized app or website privacy policy generation
Cons
- Free templates don’t include all legally mandated clauses.
- Free policies are not as in-depth and comprehensive as premium policies
2. Iubenda
Generating, updating, and integrating policies on Iubenda is very easy and user-friendly. Using the Iubenda dashboard, you can update your policy whenever you want. It can easily generate professional, self-updating, and customizable policies from 650+ clauses.
Pros
- Supports multiple languages and countries
- 650+ legal clauses crafted by a team of legal experts in international law
- Always up-to-date and compliant with the latest regulations
- Multiple ways to integrate the privacy policy
- Beautiful user-friendly interface
Cons
- Limited basic/free plans
- Recurring payments or payments on a monthly/yearly basis
FreePrivacyPolicy.com includes several compliance verification tools to help you effectively protect your customer’s privacy while limiting your liability. It adheres to the most notable state and federal privacy laws and third-party initiatives. It’s helped 815,960 website owners generate almost 900,000 understandable, comprehensive, and (mostly) legally compliant policies, all for a low, low price: absolutely free.
Pros
- No payment or sign-up is involved.
- Only pay for the add-ons you want
- Comprehensive legal coverage
Cons
- The Questionnaire is long and it takes a while to fill out the information.
- The Privacy policy must be downloaded; no accessible web version.
- Free policies don’t include all clauses.
Using these policy generators, you can get high-quality legal statements as easy as ticking a few boxes and making sure your website is compliant with GDPR and CCPA guidelines.
Conclusion
No plugin or third-party tool can assure 100% GDPR compliance. However, it can help you get started on the path to GDPR compliance. If you are low on budget and want more control over your privacy policy, go for WordPress plugins, which cost less than third-party tools.
That’s all. We hope this guide helped you add a Privacy Policy to your WordPress website. Share your thoughts in the comments below!
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This is an awesome article. You described all the points about how to privacy in a WordPress website. After reading this article I know better about privacy policy. Thanks a lot.